The Canadian Ski Patrol (CSP) is in the final stages of implementing a re-branding, where the organization will change its trademark colors to red and white from the current blue and yellow.
In 2012, the CSP’s national board of directors initiated a brand review. The decision was made to remove the word “System” from the Canadian Ski Patrol System brand. That was completed in August 2013, along with the launch of a new red and white logo (right).
The CSP views the new logo as a milestone in the organization’s 70+ year history. According to CSP, it embodies a modern, relevant and professional look while respecting CSP roots, celebrating Canadian heritage and showcasing Continue reading Canadian Ski Patrol Changes Its “Colours”